www.bittenandbound.com
Let me start by saying I am in no way against Weight Watchers and their programs. Quite a few people in my life have used Weight Watchers to help them lose weight. They seem extremely happy with their results and I have yet to hear a testimony from someone saying it didn’t work for them. A program that features a points system with rewards and “extra points” for working out has had tremendous success with all kinds of people…including Academy and Grammy award-winning artist, Jennifer Hudson.
*sigh*
If you aren’t familiar with Jennifer’s relationship with Weight Watchers and her wonderful commercials, here’s her first one:
*For the rest of this post, Weight Watchers = WW*
No harm, no foul, right? Just Jennifer, telling the world that before WW she felt limited and now she has something she can stick to that’s helping her lose weight. Great! We love it Jennifer! And I’m pretty sure WW target market (folks who probably have tried everything and are really looking for something that works) was convinced that if Jenn could do it, so could they. Awesome.
Then, as Jennifer lost more weight and was feeling even more confident, she made another commercial. A little slimmer, more confident and singing a slight remake to “Feeling Good” which is also sung by Nina Simone (with a few other variations of course). You can see that one here.
Ok. Nice. She’s lost more weight and she’s happy and flyin high. I don’t remember her first commercial being played as much as this second one. I mean, on every network, every commercial break, Jennifer was flyin high, feeling good and loving WW “Points Plus” program because for her, it works. Now, I’m no marketing or advertisement expert at all but there has to be some kind of limit to how much you can saturate your market with the SAME commercial, song, singer, words and message. I wish I could’ve saved and favorited every tweet I saw that expressed the pure disgust of how many times they’d seen that ad and didn’t want the birds to be flying high anymore. It was hilarious. And then, (at least to me) the commercials disappeared and we saw more “regular” folks doing WW testimonials.
And then…this:
What. In. The. Hell? What was Weight Watchers thinking when they decided to let even the IDEA of this commercial leave the drawing board? It is HORRIBLE! Terribly produced and just tacky! She’s singing with and to herself (which sounds very flat) and at this point it’s just ridiculous. How is this going to convince people to believe in themselves OR in WW? I am truly happy for Jennifer. And she seems happy herself, which is great. But I’m sure WW target market needs something else. And the reaction I’ve seen from folks I’m following on Twitter and friends with on Facebook is all the same. Consensus: This commercial is terrible and WW needs to stop. I get the idea – Jennifer is talking (singing) to her former self that she believes in her and that she’s strong enough to lose weight and feel great. But it could’ve been executed differently. It’s not even cute or clever. It’s too much.
I’ll speak for myself because I know everyone isn’t a fan, but I do love Jennifer’s singing and her voice is amazing. But after all these commercials, I don’t even want to buy another album or hear her on the radio. Over-saturation is real and in this case, we are all drowning victims.
At this point I’m, quite frankly, sick of Jennifer. It seems that WW has run out of ideas on how to keep her and her journey relevant. The reaction isnt: “Oh yay! Another Jennifer Hudson WW commercial! I’m so happy for Jennifer and I want to be just like her, so I’m going to sign up.” The reaction is: “That’s enough! We get it! Now stop! Just QUIT!”
I think people are more inspired by real, true life success stories. The WW commercials featuring real folks who’ve been through the program seems more genuine to me. People need to know that it works and need to be convinced it can work for them too.
Am I over-reacting? What do you think about this new WW commercial?
Be Renewed!
*starts the slow clap that evolves into a booming round of applause*
Thank you for this post, Renisha. You’ve stated everything that I feel re: these WW commercials in a clear and concise way in which I am unable. My own post would have been something like UGH ARGH *HULK SMASH* HAHAHA!
I hate this last commercial. You are so right.’old’ JHud was lost but now ‘new’ JHud is free??? Too many comparisons that make me want to give the side-eye. Great post!
*sigh* Jennifer Hudson and her commercial are just… The first one was fine but each one after that just made me want to throw the remote at the tv.
Renisha I am tired of all of the weight loss commercials period. It seems that we get bombarded with them around this time every year. While I am happy that Jennifer Hudson has lost weight, but I always think to myself, “Hmmm, can she even do a push up?” If your going to lose weight at least be toned. Workout. Everyone talks about the eating, which I agree has a lot to do with it, but one needs to work out as well.
I am soooo glad someone pointed out the fact that losing weight by “eating right” is just part of the equation. Like she has freed herself & become super small but if she has to run a flight of stairs will she pass out?!!?
Renisha I was over these commercials when she managed to mangle “Feeling Good” into garbled nonsense. Hopefully the focus groups the marketers seek out will be honest, she looks good, but she can definitely stop all that dang over singing & let the weight loss speak to her success.
The comparison that being small equates to freedom is a stretch of the imaginaton to say the least. Struggling with weight issues of my own I am so over the weight loss programs and reality shows that exploits people and often depict the overweight as some sort of freak of nature circus side show. At the end of the day its not about healthy people but rather about making a dollar for these weight loss programs. Its like the food industry created a market for the medical indusrty by making foods saturated with salt and sugar. The medical industry created a market for the weight loss industry. Its a never ending cycle of greed that feeds itself. Lov the post Renisha and love what your doing, you ROCK!
I must say I did not like the last commercial. This is my first time seeing it and my reaction was just like yours Re. Like, wait, what? And that first one I never, ever, ever, ever (I could go on) want to see or hear it again. It’s become a running joke w/ a friend of mine, to mess w/ her I start singing it and she immediately freaks out & runs for cover lol! I’m pretty sure that’s not the reaction WW wants for their commercials. So they def need to go back to the drawing board cause these are NOT working.
I just MADE myself watch that new commercial and I’m ready to throw this monitor at a brick wall.
Also, this is my first time see her first WW commercial. I thought the commercial wtih her singing the Nina Simone joint was the first one. Smh I like the first one WAY better!
I would rather see a successful weight loss commercial with the average person…juggling a family, career, volunteer work etc. and still losing the weight…now that’s inspiring.
I had never seen that last commercial, and hopefully it’s because they took it off the air. I do like Jennifer Hudson and I am very happy for all of her successes, but yes. WW has over-exposed her. Let her live her (hopefully) healthy life in peace now! (You would think they could’ve auto-tuned that singing so she was at least in key with herself!)
I didn’t think it was so bad. Compared to other campaigns, I would rather stomach Jennifer than some of these other spokespersons. I couldn’t take my eyes off of the old Jennifer and how horribly styled she was. I don’t even pay attention to the Weight Watchers system as a solution, so the messaging in the lyrics are lost on me. I am so over diets, especially Weight Watchers. I learned how to balance my weight with sensible portions and a food as fuel approach.
Agreed!! It was sooo weird and crazy!!
I adore Jennifer Hudson but yes, I was a bit overwhelmed by the recent WW commercial. It’s a bit over the top. She looks and sounds AMAZING, but I couldn’t help but thinking WW is obviously trying to compete with Janet Jackson’s new NutriSytsem commercials.
after all these ads – which I now have to ‘mute’ – I would go to Jenny Craig or anywhere else if I wanted to lose weight……..way too much Jennifer and her way too much volume
I love Jennifer but I feel that the journey seems to be spiraling backwards because I notice in the newer commercials that her hips are spreading much as her ego is. Maybe she quit counting points for the holidays.
you are being mean for no reason.
jhud’a hips havent spread even if she did eat real food not weigth watchers food over the holidays.
so long as she kept working out she will be fine.
that is the jey for everyone.
burn more calories than you consume.
I’m sorry but I only found your page after literally typing in my browser “I hate Jennifer Hudson’s weight watcher commercials” and voila!….I’m not alone!! I mean it was cool initially to see her achieve a goal of losing weight with the program but its just becoming too much to hear and listen to literally every 10 minutes on the television. I just wanted to vent and so glad to see I’m not the only one.
OMG..I did the same thing with Google. I hope I don’t offend anyone; but you know in the back of my mind I have to wonder..hmmmmmmm…. Did jennifer actually lose the weight because of the tragedy she went thru. I actually noticed she lost alot of weight around the time her family was killed; I can imagine the stress and the heartbreak. Then… all of a sudden she is on WW commercials I thought hhhmmmmmmm….
I’ve had enough of Jennifer Hudson’s Weight Watcher’s commercials shortly after they first began. The singing has been so annoying. It’s gotten so ridiculous that every time I see her, I mute the tv or switch channels. I’m so through with anything Jennifer.
It’s good she’s lost the weight but unlike the average woman trying to lose weight, the reality is that most of us can’t afford the personal chefs that daily cook healthy and delicious meals (breakfast, lunch and dinner). Enough is enough because these celebrity endorsers are not like us and don’t have the same limitations and struggles.
I so hate these commercials that I turn the channel and never go back to seeing the end of what I was watching. I do not know if JH has another source of income or not, but she should worry about alienating any fans she had.
@CeeCee-
I found this page when I typed in “is Jennifer Hudson over exposed” I have gotten to the point where I mute the tv when one of the WW commercials comes on. I’m very happy for her but, at this point, I don’t ever want to hear her sing again. WW has definitely given us way too much!0
Your answer lifts the intlelingcee of the debate.
wA1TKK cgodznlqcifa
I love Jennifer and I love the commercials.
This is the season when people vow to loose weight and make resolutions about lifestyles.
The frequency of the weight watchers commercials is obviously to capitalize people’s desire to make changes, at this time of the year.
As you know, the desire fades very quickly, in fact, it starts as early as February….when folks return to their couch potato mentality.
I like Jennifer Hudson but I am so tired of the WW commercials that I probably wouldn’t bother to see her in another movie or even purchase her music. I think she is being over-exposed and i think that it’s going to cost her in the long-run. People may end up forgetting that she had a growing career and may just see her a spokesperson for WW. How sad!
I am so glad that I found people that feel the same about the WW and Jennifer Hudson commercial. What the heck was WW thinking? The “old” and “new” Jennifer’s singing to each other is creepy and way over the top! Think they may have gotten the message , I have seen it aired less often. Health is much more than a waist size. Strength , flexibility, and aerobic conditioning are all factors
I am so over the WW commercials–Jennifer Hudson’s ego and head size are pretty much the same — get a life, Jennifer. I don’t see you in a movie any time soon.
I agree with you. I think marketing a person during their weight loss, showing results, and maintaining for a while works for their campaign. But this feels like overkill, grinding it into the ground until Jessica Simpson has the baby and can start singing to herself-Lord help us.
I feel the majority of people’s thoughts on here. I cannot stand to hear any more of J.H. singing. The ads along with her singing is very annoying. I mute the volume or just simply turn from the commercial. Those ads turn me against Weight Watchers.
Thank you so much! It was bad enough for….the first commercial….the subsequent commercials, but singing WITH HERSELF?
It’s distasteful, over the top, and grating on my nerves. I try not to listen, to change the chanel, but somtimes the commercial creep up on me. She’s destroying her image with these poorly produces, pimped-out ads. I don’t care if I ever see her again. The mystique is gone forever.
This commerical is a hot mess. We get it Weight Watchers – not even necessary at this point. Jennifer should have stopped at the last commercial and been done with it. No one cares any more, and with this embarrasing commercial all she did was destroy the good feelings anyone might have felt over weight loss accomplishments.
So glad I’m not alone! I’m getting sick of these gosh darn commercials! I used to think Jennifer Hudson could sing, but my god. Her singing is atrocious in these commercials. It’s annoying, it’s overplayed, (seriously it’s on every other second) and it’s aggravating. And the latest commercial of her singing to herself is even worse. It’s tacky. Not uplifting, not awesome, tacky. I don’t like the feeling of these commercials either. I get the sense that she thinks you have to be stick thin to be happy. Like she’s so much better now that she’s skinny. If anything she lost her talent because her singing is just annoying now. I hope they stop with these commercials. GAH.
Every word you said Renisha….. Ditto….and DOUBLE DITTO.
I actually quit WW because the ads annoyed me so much, and you can’t get away from them.
I’m with those people that are tired of these commercials. Enough already. Each one gets louder and sillier. Her voice may be good but who could tell, she’s SCREAMING. Weight Watchers needs a new ad man!
Please!!! Get her the hell off of those commercials already! Enough is enough. Jesus, she is not the only one in the world to lose weight. Every other damn commercial is that stupid jenifer hudson in those stupid commercials. And my god,you call that singing? It sounds like screaming and howling. GET HER OFF PLEASE AND GET SOMEONE ELSE!!!!!! ANNOYING…..ANNOYING….ANNOYING……ANNOYING….ANNOYING…ENOUGH….ENOUGH….ENOUGH…..ENOUGH…ENOUGH……ANNOYING….ANNOYING…ANNOYING….ENOUGH….ENOUGH….ENOUGH!!!!!! There,now how does that feel?? Over and over and over. Get my drift? Because of those commercials,i do not ever want to see or hear JH again. GEEEEZ!!!!! ENOUGH….ENOUGH…..ENOUGH… ENOUGH ALREADY. OVER AND OVER AND OVER AND OVER AND OVER AND OVER AND OVER. THOSE STUPID COMMERCIALS. GET SOMEONE ELSE PLEASE. HER 15 MINUTES OF FAME ARE UP.
This article brought tears of joy along with side splitting laughter! My older brother and I have talked about these commercials for months! He deemed the day he saw the 2nd (loud yelling, skinner, leather leggings Jennifer H) commercial as “SLAP A SKINNY CHICK WHO USED TO BE A CHUBBY CHICK WHO CAN SING DAY”. Oh yes, everyone tried to quiet our comments by saying we were being mean blah blah blah. Uhmmmmm (blank stare) — honestly, my bleeding ears thank you too.
Stay in the music studio, Jen. Please & Thank you sweetie. I sincerely wish you the best luck keeping it off. Unfortunately, your book will not make it to my library, but who am I? Just a middle-aged, tax-paying, non-reality show watching, professional who uses portion control, a little exercise and common sense to maintain a feminine physique.
I will start a Super PAC for you next election, Renisha James, because this article was just THAT truthful, convincing and that’s what America is all about…isn’t it?
ooops **That may be a topic for another forum** giggles
With all the endorsement cash Jennifer got, I wish she’d get ta buying a proper wig/weave/lace front. I’m tired of the commercials, but a tad more tired of her terrible fake hair.
Ok I’m marketing student and its called a Testimonial advertising. She is there spokesperson for this particular campaign. This will probably end when WW new free joining ends in March. Advertising has a cycle and a purpose. Honestly i like the commercials. She looks good and is enjoying her weight loss. LET THE GIRL HAVE HER 15 MINUTES OR MORE OF FAME and GET PAID WHILE DOING IT. #IMJustSaying. Personal i can vouch for WW my mom and i have both dropped a ton of weight while on WW. This is just how they are. lol
Hello to everyone who has spoken their mind here! I too want to see these commercials of Jennifer go away & go away: quick fast & a hurry!! Now, if you are a marketing student and you say this is how they endorse their products then let me give YOU a challenge: Help ME get on WW, lose about 40 lbs. And Ill show EVERYONE THAT A NORMAL 57 YEAR OLD WOMAN FROM CALIFORNIA HAS LOST WEIGHT ON THIS PLAN!! Seriously. I’m not an actress,or a celebrity! I’ve been working out, eating healthy everyday, and hydrate all throughout the day, BUT I CANNOT LOSE MORE THAN 5 POUNDS!! BONUS: If you can convince the right people to help me, Ill even throw in a BEFORE & AFTER PICTURE OF ME,TOO!!!.
Hello FitKitty, after reading all these comments regarding Jennifer Hudson, I actually want to put WW to a challenge! I’m not a celebrity by any means but I’ve been struggling with my weight for the past 3 yrs! I’ve tried them all: Pills, Shakes, Bodywraps,etc. But the weight moved away VERY slowly! ! We all can use SN endorsement like WW, but they ONLY USE CELEBRITIES! HELLO: CALL ME. I’LL EAT YOUR FOOD. AND ILL SMILE ALL THE WAY TO THE BILL COLLECTORS!!! (You probably thought I would say: BANK,LOL,LOL.)
Ok…First of all, I TOTALLY agree with everyone on the “Enough is enough” with the commercials with Jennifer Hudson. I am so sick of hearing and seeing her on every other commercial break.
Secondly…FitKitty, your are a marketing student? Really? Spelling and grammar are very essential to a successful career in marketing.
Seems like she is TRYING REALLY HARD to be liked.
Of course, if you have lots of money for personal trainers, personal chefs, etc…, etc…, it is easier for celebrities to lose the weight than the regular single or married Mom. Her commercials are just not respected by the “regular” woman – trying to juggle a career and home life and trying to lose the weight, and keep it off, at the same time…
Total agreement. This untalented shrieking banshee doesn’t do Weight Watchers any good. Okay, good for her, she lost a bunch of weight. So did I, and I don’t get paid gazillions for screaming ‘If you want it you got it’ into everyone’s living room – much less that duet with someone (?her sister?) that screams off-key, as well. I’d be glad to take her place – I’m pretty sure I could pull it off in an equally amateur manner. It truly makes me wonder WHO is running the show up there on Madison Avenue. Commercials stink. Period. But this one is right up there with the bears who have toilet paper bits all over their tiny bear backsides. Yecch.
oh god please make it end already. Judging by her stint on the grammy’s, she is packing it back on. Get rid of her already!!!!
I Like Jennifer Hudson , I Really Do But Them Commercials is making me sick to my stomace……They just went overboard, pleaseeee stop!!!!
Oh, I agree entirely. This last one, with the redunant hip-hop thump and her acapella warbling, is enough to send me into a murderous rage. Honestly, I don’t think I can tolerate any more of them. And you could not be more right about the horrible decision-making that went into that “Then and Now” fiasco — good lord, are the people you edited the thing tone deaf? Apparently.
And I thought I was the only one who couldn’t stand those commercials anymore.. OMG. I change the channel as soon as I see her now, before she even gets a chance to open her mouth and scream… Thank you for posting this..
hate her is an understatement. I dont care how good she sounds I hate this commercial , I hate WW and I can’t stand the sight of JHud. please enough! JHud you are not me and I will and don’t ever want to be you so leave me the he.. alone and let me watch my movie in peace!
AMEN to that! WW is really making people just not want to be bothered with their program. I would be afraid that JH would show up at my door every morning, singing and popping.
All I can say is THANK YOU!!!! The exact way that I have felt! Also…At Whitney Houston’s Memorial service…Clothes too tight or she was putting weight back on….Sorry….too much praise is NOT a good thing!
I was quite a fan till the WW commercials.. They and JH are horrible, no longer will I buy her music.
I thought I was the only one who felt this way. I am sick, sick, sick of Jennifer Hudson. If the commercials on TV aren’t enough to drive you mad, the ads on my computer will finish you off. It’s getting ridiculous!